Who are we?

Experience that makes a difference.

FUELL started with the unexpected encounter and Franco-American convergence between Erik Buell, Frédéric Vasseur, and François-Xavier Terny. The unifying idea: to create an urban mobility solution for cities, which is currently the best appliction of electric powertrains. The founders combined their experience and competences to invent a genuinely new experience entirely focused in the urban rider's needs.

Erik Buell


"It is the most radically innovative design I've ever done, with new concepts never seen before."

François-Xavier Terny


"We're opening a whole new world for 2-wheelers... and this is just the beginning."

Fred Vasseur

Co - Founder

"From race track to street, another step toward clean and silent cities."

Meet the team

Invention, design and business : discover what's behind the scene !

Erik Buell

Chief Technical Officer
Erik Is the Founder, former Chairman and CTO of the Buell Motorcycle Company, which eventually merged with Harley-Davidson from 1993 to 2009.
Erik is a pioneer of modern race motorcycle technology, as well as a world class engineer and inventor. He created some of the most innovative and usable motorcycles to date, using inventions like a hollow aluminum frame to house the fuel and create chassis rigidity, or a hollow swing arm to house the oil. More than 130,000 motorcycles with the Buell name have been produced to date.


Fred Vasseur

Fred Vasseur

Frederic is a well-known figure in motorsport around the globe: as the founder of ART Grand Prix and ASM, Frederic has celebrated outstanding accomplishments with 8 GP2, 9 GP3, and 12 Formula 3 Euro titles. Three Formula 1 World Champions – Hamilton, Vettel, and Rosberg – were among the many drivers who were part of Frederic’s talent pool in their early days.
Vasseur founded Spark Racing Technology in 2012, which develops hybrid and electric powertrains. Spark was created to coincide with the launch of the FIA Formula E Championship, a revolutionary and entirely electric series that began in 2014. In 2017, Frédéric Vasseur joined Sauber as Team Principal of the F1 Team and CEO of Sauber Motorsport.

FX Terny

Chief Executive Officer
Francois-Xavier began his professional path in 1991 as a strategic consultant with Bain & Co, then created his own consulting firm, Masaï, in 1996 as a firm specializing in cost optimization. Masaï enjoyed rapid growth, addressing a growing concern within corporations for cost control and cost optimization.
Since 2008, Francois-Xavier continued his path as an entrepreneur, investing time and money in several start-ups including motorcycle ventures. With an advanced take on design and new ideas and approaches to manufacturing, sales, marketing and distribution, he brings design directions, disruptive thinking and operational management to FUELL.

Artem Smirnov

After obtaining his degree in Industrial Design from Vitebsk State Technological University (Belarus) in 2010, Artem followed his passion for vehicles and designed both interior and exterior of cars for the Russian market. He moved into the freelance world in 2015, developing numerous concepts of vehicles from design to pre-production prototypes. Winner of the Rostec design contest in 2016, he also developed motorcycle and e-bike concepts that drew interest from publications to manufacturers.

Dan Hurda

Director of Engineering
After obtaining his degree in Aeronautical and Astronautical Engineering from MIT in 1995, Dan joined Buell Motorcycle in 1997 and has held since then growing responsibilities in the fields of engineering, platform management and certification for Buell, Harley-Davidson and most recently EBR. Dan was in his last positon the Director of Engineering at EBR and has in-depth experience of bringing motorcycles from concept to production.


Ed Laben

Director of Sourcing and Manufacturing
Trained as an engineer, Ed’s professional career started in 1984 at the Outboard Marine Corp before joining Harley-Davidson in 1991. At Harley, he developed over 13 years an impressive track record in sourcing and procurement, being involved in key projects including the co-development of the V-Rod in Germany with Porsche. He then moved to Buell Motorcycle as engineering purchasing manager, before joining EBR as Director of Sourcing in 2010.


Dieter Scholz

Fluid Project Director
After his business and finance diploma, Dieter joined the 2-wheel industry in 1990 and has been involved with e-bikes since 1997. He held positions in sales and marketing at Sachs, an e-bike and motorcycle company, was general manager of Peugeot Motorcycles Germany, and lastly general manager of SFM and Head of Internationals sales at MIFA (e-bikes and bicycles) until 2017.

David Wax

Business Development & Distribution
Initially trained as an attorney, David took a left turn ten years ago when he first rode a motorcycle, and has now completed his transition to the motorcycle and mobility industry. He notably worked in sales at the top Ducati dealer in North America and remains involved in a direct to consumer motorcycle distribution platform in NYC.